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Vodafone is set to roll out its upto 7.2Mbps mobile broadband service to six more cities across the UK. At present these top speeds are only achievable in pockets of London and in large airports.
the six cities are expected to be Birmingham, Bristol, Glasgow, Liverpool, Manchester and Reading.
In yet another price cut 3 mobile has cut the price of it pay as you go mobile broadband package from £69.99 to £49.99 this latest cut brings the price a full £50 down on its initial launch price of £99.
3 are currently the only network to offer a pay as you go mobile broadband option and customers can buy top up for the devices in 1, 3 or 7GB bundles costing £10, £15 and £25 respectively.
For more information please visit the 3 mobile website
3 mobile have made an official complaint to the ASA (advertising standards association) against vodafone mobile broadbands advertising of its “7.2Mbps” download speed.
3 claim that the 7.2Mpbs speeds are not a true reflection of most customers can expect to receive as these speeds are only available in small pockets of vodafones network.
This has come after vodafones recent price cuts bring there products into line with 3’s packages . 3’s services are currently advertised with speeds of upto 2.8Mbps
Going by what mobile broadband users have been saying in our broadband.org mobile forum I think 3 have a good case as the 7.2Mbps will rarely if ever be achieved by a normal user !
Woolworth’s have become the first non specialist retailer to sell 3G broadband dongles in its stores , it is currently offering 3 mobiles pay as you go mobile broadband package , although they have got off to a slow start their buyer said
Once the market starts to get bigger and people start to understand it, we anticipate real growth in the category. It’s something we want to be involved in.’
3 curently offer the pay as you go dongle for just £49.99 and they are the only network offering a pay as you go deal although vodafone is expected to be bringing out a similar pay as you go package in the coming weeks.
for more information please visit the 3 mobile broadband website
3 UK are reporting a massive increse in data traffic on its network since it launched its market leading dongle last October. the companys CEO Kevin Russell said the network had gained half a million new user “from nowhere” and told of plans to share parts of its network with T mobile as well as plans to increase its 3G speeds.
for more information on packages and prices visit 3 Mobile broadband
3G mobile broadband is not new and data cards have been around for a long time, but it has only been in the last year that we have seen mobile broadband packages that can seriously compete with fixed line services. With packages from £10 per month with 1GB included these mobile broadband packages offer a real alternative to fixed line services particularly when there is no additional line rental to pay unlike traditional adsl services.
At the moment the download limits offered by mobile broadband packages a fairly light compared to fixed line services with caps of around 7GB for £25 they are therefore not suitable for heavy users and downloaders , but this should steadily improve as the demand for mobile broadband increases and the networks drive on to expand their share of the broadband market.Some reports suggest that by 2010 fixed line services will be overtaken by mobile service - but only time will tell ,as there is still many unanswered questions about 3g mobile broadband like how will the the networks cope with increased levels of contention on the networks with the increasing amount of data users.
I personally think that with improvements and future speed increases of fixed line broadband services the majority of home and business users will still opt for fixed line services although i am sure mobile broadband will be a close contender.
T mobile’s first quarter results were recently announced showing that 1 in ever 4 of their customers are taking mobile broadband and they have predicted that the number of mobile broadband sales will quadruple by the close of 2008
Jim Hyde spoke (UK chief executive) said
“We are seeing strong growth in the uptake of mobile broadband. During 2007, just 4 per cent of new contract customers signed up for mobile broadband but this has now shot up to 25 per cent. The increase in our non-voice revenues is a direct reflection of this positive trend.”
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